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Air Europa Blog

The AirEuropa Blog

29 November 2019

Connecting AI with the customer experience

The tourism group Globalia participated today via Air Europa in the third edition of LUCA Innovation Day, Telefónica’s data and Artificial Intelligence department for the corporate sector, where the multinational telecommunications company presented its new products and Artificial Intelligence-based services for companies and all types of organisations.

Air Europa is one of the companies that has come to form part of the IT ecosystem that Telefónica has created in its customers’ homes, by developing a Movistar Living App. This is a new app concept which brings companies like Air Europa into the Telefónica customers’ living rooms to enrich their user experience, thanks to artificial intelligence and exclusive content.

“Joining the Movistar Living Apps project is another step towards improving the customer experience, which we consider to be crucial to the process of transformation, in which we are currently immersed. More specifically, we are making it possible for the almost 12 million Air Europa customers to easily book their flights or select their seats using just their voice, without even leaving the sofa. Furthermore, the use of artificial intelligence will allow us to customise the customer’s trip according to their preferences, in real time”, said José Carlos Díaz LacaciDirector of Transformation for the Globalia Group.

For Telefónica, it is very important to work with such key players as Globalia, who understand technology’s potential to offer users a better experience and who rely on the technological platforms in our customers’ homes to provide these unique experiences”, said Chema AlonsoTelefónica’s Chief Data Officer.

By joining this IT ecosystem, Air Europa enhances the customer experience, allowing them to book their flights from the comfort of their own home, by interacting with different devices in their homes and get information about their flightcheck inselect their seatadd luggage, purchase additional services such as WiFi on board, or send their boarding pass directly to their mobile phone, and more.